Beats by Dr. Dre and HTC make music together
by Chris Reed
Cool partnership marketing
The Taiwanese company HTC company has been suffering lately from a drop in sales and subsequent share price but it has just created a very cool partnership with Beats by Dr Dre.
In fact HTC liked the partnership so much they bought the company, well a majority stake for $300 million investment.
The Sensation XE from HTC is a modified version of the original HTC Sensation, with quite a few features added here and there including an amazing audio system by Beats by Dr. Dre on the phone.
Beats by Dr. Dre produce some of the most expensive but apparently also some of the best headphones in the world. HTC clearly think that by creating a brand partnership with Beats that it will enhance their phones audio reputation, enable the brand to sell at a premium and enable positive word of mouth to generate greater sales.
Beats by Dr.Dre and HP form another cool musical marketing partnership
There are two branches of the Beats headphone family; In-ear headphonessuch as iBeats, Tour, Heartbeats By Lady Gaga, DiddyBeats by P. Diddy, JustBeats by Justin Bieber, & PowerBeats by LeBron James and on-ear/over-ear headphones such as Studio, Solo/Solo HD/Solo HD (RED), Wireless, Mixr, Executive, and Pro.
Just having any audio these days counts for nothing as I covered in my Pringles speaker promotion blog (http://chrisreed.brandrepublic.com/2011/12/05/pringles-sounds-off/) and you can’t buy a pair of headphones without seeing some kind of partnership. Adidas and Sennheiser, O’Neil and Philips, Bose and first class in many prestigious airlines are just a few great brand partnerships in the world of audio.
Beats also partnered with Hewllet Packard to launch desktop and notebook branded as “Beats Audio” products. They also partnered with Chrysler Motors to make “Beats Audio”-branded Chrysler 300s. Partnership Marketing is the way to go with technology brands.