Case Studies

Bausch&Lomb partners with Origins

Client

Bausch + Lomb (B+L) is an eye health company dedicated to Bringing Visionary Ideas to Eye Health. It provides the most comprehensive portfolio of eye health products and is one of the oldest, best known and most respected healthcare brands in the world. Headquartered in USA, B+L has offices worldwide.

Brief

  • To recruit and manage a partner who ideally belongs to a category such as wellness, health and natural products
  • To reward customers who purchase Biotrue multi-purpose solution or PureVision 2 HD contact lenses with a FREE Skin Brightening Mini-Facial from Origins
  • To create 1 to 2 months partnership or a partnership on whilst redemption vouchers last basis
Objectives
  • Create awareness of the new Biotrue lense care product
  • Reward customers who purchase PureVision or Biotrue
  • Create a partnership that connects with the target audience
  • Encourage switching of brands by consumers
  • Create a point of difference to competitors

Solution

  • Partnership Program to run across all Origins outlets in Singapore & Malaysia for 1 month in August 2011
  • Communication: B+L to hand deliver Biotrue solution samples & DM for free facial redemption to their customer base of around 500 in each country

Partner

Origins debuted in the U.S. in 1990 and has now presence in 22 countries around the world. It is one of the original brands of The Estee Lauder Companies. Origin’s mission is to create high-performance natural skincare that is powered by nature and proven by science. They use potent plants, organic ingredients and 100% natural essential oils.

Redemption Voucher

Results

  • This program is just launched at time of publishing.
  • Final response of redemption rate will be shared at later stage.