Case Studies
AsiaRooms partners with StarHub- August 2011
Client
AsiaRooms.com is Asia’s leading online accommodation website. Being part of the TUI Travel PLC Group of companies, AsiaRooms.com is an established and trusted brand since 1994. AsiaRooms.com receives close to 1.6 million visitors monthly and offers up to 44,000 hotels globally. It caters to both business and leisure travellers and has options for all kinds of trips: city, beach, mountain, shopping, family holidays and more.
Brief
To increase awareness of AsiaRooms and bookings of hotels across all key source markets through synergistic partnerships which aim to:
- Increase number of unique visitors
- Increase repeat visits
- Build a marketable database of leisure and business travellers
- Maximize conversions by increasing bookings & rooms nights per booking
Solution
- Starhub to feature strong offers from AsiaRooms on their BlackBerry application, BASH. BASH members just need to click the ‘REDEEM’ button to find out more about the offers.
- This application is aimed at creating a community among affluent PMEBs who use BlackBerry.
- These are the offers:
- Furama Bukit Bintang, KL Malaysia: Free breakfast & WiFi
- Orchard Hotel, Singapore: Weekend Indulgence Package
- Mercure Bali Harvestland, Indonesia: Discounted room price
- Emporium Suites, Bangkok Thailand: Discounted room price
- Andakira Hotel, Phuket Thailand: Discounted room price & free WiFi
Partner
StarHub Limited is a Telecommunications company based in Singapore and is one of the biggest Telco players. Starhub has a total of 2.1 million mobile customer base as of 2010. It provides Mobile Services, Cable Television, Internet Services and Fixed network services.
Offers
Results
- This program is just launched at time of publishing.
- Final response of redemption rate will be shared at later stage.