Blog

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  13

  Jul
  2011

  Posted at 05:49

  Asia’s top brands are revealing

  by Chris Reed

  Campaign Asia have just launched the results of their annual survey into the top 1000 Asian brands with some surprising results. Being Asian it may not be a surprise but given their record losses and diminished brand reputation and privacy disasters it’s amazing that Sony is the number one Asian brand in 2011.

  There are more Japanese and technology brands behind it with Samsung, Panasonic, Canon, HP, LG next. Apple are only 6th and Google only 8th. McDonalds is just outside the top 10 and facebook surprisingly comes behind Colgate, 7-11, adidas and Starbucks. But Yahoo has plummeted from last year’s 7 to 18.

  Microsoft is only 21st, and more Japanese super brands come next in the shape of Nikon, Hitachi and Sharp before the much maligned Nokia. The first luxury brands comes in at no.30 with Chanel, the first beauty brand, Dove, 31st.

  Playstation is the top gaming brand which has bizarrely has gone up from 60 to 30 given the privacy issues of late. Nescafe is the top coffee brand leaping 15 places to 33. Visa at no.50 is the top credit card, HSBC at no. 64 is the top bank, Air Asia the top airline many places above the more supposedly trusted Singapore.

  Twitter is only at 60 but up from 123 last year. Heineken is the top beer with Lipton the top tea and Kelloggs the top cereal and Uni-president the top Noodle brand inside the top 40. Tesco, big in Thailand and Malaysia, are the top supermarket just squeezing in the top 100.

  The methodology asked over 3,000 people in 8 Asian countries the following two questions:  “When you think of the following (product or service) category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in the (product or service) category.” “Apart from the best brand you entered, which brand do you consider to be the second best brand in the (product or service) category?”

  For the full list go to:

  http://www.campaignindia.in/Article/262541,asias-top-1000-brands-the-full-ranking-revealed.aspx