Quickflix partners with Little Stars

Client

Quickflix Ltd is Australia’s leading online movie rental site. Having recently acquired Telstra Big Pond Movie’s DVD rental service, they now own the largest and widest selection of TV shows and Movies in Australia, with almost 50,000 titles.

Brief

• Create holistic marketing partnerships with synergistic brands
• Gain free media in the brand partners customer communication channels
• Drive free trial sign ups
• Create positive word of mouth
• Brand endorsement from the promotional brand partners

Partner

Little Stars enables parents not located in Queensland to still be able to purchase their products as well as allow an efficient and accessible way for all parents to shop with them 24 hours a day, 7 days a week.

Website: www.little-stars.com.au

Little Star Landing Page

Little Star Gift Card

Little Star E-Voucher

Results

• This program is just launched at time of publishing.
• Final response of redemption rate will be shared at later stage.

Hewlett Packard partners with Spinelli Coffee

Client

Hewlett Packard (HP) is the world’s largest techology company, establised in 1939. It is currently the world’s 11th most valuable brand, according to Business Week Study. HP serves more than 1 billion customers in more than 170 countries in 6 continents.

HP Rewards Program is a global program that drives loyalty by rewarding the use of original HP ink cartridges.

Brief

To create specific brand partnerships to help HP give instant rewards to customers buying HP printer cartridges in Asia.

Objectives

Beats by Dr. Dre and HTC make music together

Cool partnership marketing

The Taiwanese company HTC company has been suffering lately from a drop in sales and subsequent share price but it has just created a very cool partnership with Beats by Dr Dre.

In fact HTC liked the partnership so much they bought the company, well  a majority stake for $300 million investment.

The Sensation XE from HTC is a modified version of the original HTC Sensation, with quite a few features added here and there including an amazing audio system by Beats by Dr. Dre on the phone.

Beats by Dr. Dre produce some of the most expensive but apparently also some of the best headphones in the world. HTC clearly think that by creating a brand partnership with Beats that it will enhance their phones audio reputation, enable the brand to sell at a premium and enable positive word of mouth to generate greater sales.

Beats by Dr.Dre and HP form another cool musical marketing partnership

There are two branches of the Beats headphone family; In-ear headphonessuch as iBeats, Tour, Heartbeats By Lady Gaga, DiddyBeats by P. Diddy, JustBeats by Justin Bieber, & PowerBeats by LeBron James and on-ear/over-ear headphones such as Studio, Solo/Solo HD/Solo HD (RED), Wireless, Mixr, Executive, and Pro.

Just having any audio these days counts for nothing as I covered in my Pringles speaker promotion blog (http://chrisreed.brandrepublic.com/2011/12/05/pringles-sounds-off/) and you can’t buy a pair of headphones without seeing some kind of partnership. Adidas and Sennheiser, O’Neil and Philips, Bose and first class in many prestigious airlines are just a few great brand partnerships in the world of audio.

Beats also partnered with Hewllet Packard to launch desktop and notebook branded as “Beats Audio” products. They also partnered with Chrysler Motors to make “Beats Audio”-branded Chrysler 300s. Partnership Marketing is the way to go with technology brands.

Read more: http://chrisreed.brandrepublic.com/2011/12/13/beats-by-dr-dre-and-htc-make-music-together/#ixzz1gN49nIaW

Ford and Lego play together

A Ford made out of Lego

Ford recently decided to partner with Legoland Florida as a marketing tool for their products as well as a way to teach driver safety. It’s a very innovative and non-tradtional approach to car marketing to families and it looks cool too!

To generate interest and draw in visitors, Ford built a life-size Explorer entirely out of Legos that will be on display in front of the brand-new Ford Driving School for kids.

The model of the new car took 22 designers more than 2,500 hours to complete using about 380,000 Legos, and it weights 2,654 pounds. The sculpture is based on the 2012 Explorer, which is one of the more fuel efficient new cars in its class and aimed at cost conscious families in the US.
The model was unveiled at Ford’s Chicago Assembly Plant and is traveling to the Florida theme park in a transparent trailer so people can catch a glimpse of the life-size model on the highway which should produce some great PR too.

Legoland is meant for kids, but now it offers something new and unique for them to do. The Ford Driving School teaches kids as young as three years old the basics of driving and safety before letting them tool around slow electric vehicles ( don’t worry the max speed is 3 mph!) on a closed and carefully monitored course. When they complete the course they get a special Ford Driving School certificate to take home which is great customer loyalty and an experience the kids will remember forever and may well lead to their first car being a Ford in 15 years time.

Read more: http://chrisreed.brandrepublic.com/2011/12/12/ford-and-lego-play-together/#ixzz1gN3gUYXJ

Partnership Marketing creates brand partnership between P&G and Fitness First in Thailand

Partnership Marketing, Asia Pacific’s leading partnership marketing agency have created a brand partnership between Proctor and Gamble (P&G) and Fitness First in Thailand.

P&G will offer an exclusive SKII, Gillette, Olay and Head and Shoulders benefits and samples to all Fitness First customers.

Fitness First in return will promote this partnership through their communication channels.

HSBC appoints Partnership Marketing

Partnership Marketing (PM), Asia’s leading partnership marketing agency, has been engaged by HSBC to create brand partnerships for their Home and Away loyalty program in Singapore.

Partnership Marketing will create brand partnerships with synergistic brands to help HSBC achieve their objectives of greater sales interaction and loyalty.

Partnership Marketing creates brand partnership between HP and Expedia

Partnership Marketing, Asia Pacific’s leading partnership marketing agency have created a brand partnership between Hewlett Packard (HP) and Expedia in Asia Pacific.

HP will offer an exclusive Expedia discount to all HP Rewards customers in Thailand, The Philippines, Indonesia, India and Singapore.

Expedia in return will promote this partnership through their communication channels.

Partnership Marketing creates brand partnership between Readers Digest and Seniors Club in Australia

Partnership Marketing, Asia Pacific’s leading partnership marketing agency have created a brand partnership between Readers Digest and Seniors Club in Australia.

Readers Digest will offer Seniors Club exclusive subscription benefits.

Seniors Club in return will promote this partnership through their communication channels.

P&G appoints Partnership Marketing in China

Partnership Marketing (PM), Asia’s leading partnership marketing agency, has been engaged by Proctor and Gamble (P&G) to create brand partnerships in various countries in China.

Partnership Marketing will create brand partnerships with synergistic brands to help P&G achieve their objectives of greater awareness, sales and loyalty.

Partnership Marketing creates brand partnership between IQPC and The Rochester Group

Partnership Marketing, Asia Pacific’s leading partnership marketing agency have created a brand partnership between IQPC and the Rochester Group of restaurants in Singapore.

IQPC will offer an exclusive discount for conferences held in Singapore to all Rochester customers.

The Rochester Group in return will promote this partnership through their communication channels.

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About IQPC

IQPC (International Quality and Productivity Center) is an international conference company established since 1973. It has a global presence across major cities including London, New York, Sao Paulo, Singapore, Stockholm, and Toronto.

IQPC provides business executives around the world with tailored conferences, events, seminars and in-house training programs focused on industry trends and technological developments.